Case Studies:
Herga Technology
Case Studies:
Herga Technology
The objective:
- In 2025 Herga identified an ambitious strategy to enter new global markets, with the priority and emphasis being on India.
The challenge
Our knowledge of the market and the competitive landscape was minimal, but we felt we had a product that could be successful. We needed to find someone with specialist expertise in India.
The solution
We were introduced to Ergo and it was clear from the very first meeting that Siddharth and his team were well placed and resourced to support our requirement for market research and to help to identify potential distributors.
The Outcome
Within 3 months we had detailed market information and 3 months after that had virtual meetings with 8 potential distributors found by Ergo. 4 weeks later my team were in India with Ergo to meet distributors and agree a way forward. Without Ergo’s expertise Herga would not be in such a strong and exciting position as we progress towards establishing a presence in the Indian market.
