Case Studies:
Cosmetics & Beauty Sector
Case Studies:
Cosmetics & Beauty Sector
The objective:
- Conduct a thorough analysis of the Indian market landscape and pricing trends to identify the key opportunities and challenges for Menteath Skincareโs entry.
- The focus should be on the premium skincare segment, with particular attention to the emerging neurocosmetics category, which remains relatively unfamiliar to Indian consumers.
The challenge
We have identified the following key challenges:
Lack of clarity in category positioning and consumer perception.
Highly price-sensitive and competitive Indian market.
Neurocosmetics not yet mainstream in India.
Complex regulatory requirements.
Need to align products with local cultural preferences.
Finding the right distribution model for a diverse market.
The solution
Ergo provided a very thorough study that gave us exactly the insight we needed. They looked at the size and growth of the opportunity, analysed consumer segments and buying behaviour, benchmarked pricing against local and international competitors, and assessed the different routes to market. Importantly, they also gave us a phased market entry strategy, recommendations on product and pricing adaptations, and clear guidance on brand positioning and partnerships.
The Outcome
We were very happy with the report. It was detailed, clear, and practical, and it enabled us to make informed strategic decisions about partners, pricing, and how to approach our entry into India. Thanks to Ergoโs work, we now have a clear roadmap for how to take Menteath into the Indian market with confidence. We look forward to continuing to work with Ergo as we move into the next phase of our launch in India.
Testimonials
- Having worked with Siddharth over the past year - it is clear Siddharth is a very accomplished professional. He is very diligent, knowledgeable and extremely responsive. It was a pleasure working with Siddharth.
- Siddharth is extremely knowledgeable and has helped me support UK exporters and importers negotiate the nuances of UK - India trade. Clients value his expertise and the benefit of his extensive network. It is a pleasure working with Siddharth.
- Siddharth played a pivotal role in the successful design and organization of the 'Co-innovate Meets India' program at Brunel University, comprising conferences and sector workshops. His efforts directly benefited SMEs, innovators, and academics, fostering collaboration and innovation. Siddharth's wealth of knowledge and extensive network make him an invaluable asset for the Brunel University London .
- I have had and still have the great pleasure of working with Siddharth on identifying opportunities in India for a range if health and foods products, both complex and challenging. I have received the most professional and in-depth guidance one could expect, always with care and attention, and an infectious smile! But over and above his professional expertise Siddharth is a most kind considerate and generous person.
- My company made the decision to launch in India and Siddharth was recommended to us to advise us on regulatory, commercial and legal issues in order to be successful. Siddharth initially helped us obtain regulatory approval, but we continued the collaboration due to Siddharth's knowledge and experience of helping British companies in India. Siddharth was always very commercially minded and was a great help in navigating the market and always willing to give advice. Our India launch involved UK government officials and leading Indian clinicians and Siddharth was involved throughout the process. It is helpful to UK companies having a London based adviser such as Siddharth to prepare for doing business in India.
- Siddharth is highly experienced in the India market. I've worked with him for many years on within the UK-India corridor - promoting the opportunity and consulting companies directly on their India market entry. Siddharth is approachable, professional and extremely knowledgeable. He genuinely cares about his clients and doesn't hesitate to go the extra mile to ensure their success. Siddharth is a wonderful colleague - he's strategic, focuses on the big picture and is realistic. He would be a great asset to any organisation.
- Siddharth has a warm personality, very respectful and thoroughly professional in his dealings with colleagues and business connects. He helps many businesses in their growth and expansion journey and I am sure people who work with him once, would love to preferentially have him manage their business case.
- I have worked with Siddharth for the last year, he has been an incredible source of information for supporting UK businesses to collaborate with Indian organisations in the innovation ecosystem. He has also helped support incoming Indian delegations where we have had requests to do so . Siddharth is a pleasure to work, professional, friendly and knowledgeable.
- I've worked with Siddharth on countless projects over the years. He has remained professional, supportive and highly knowledgeable in every regard, connecting me with some incredible schools and practitioners in India and the UK alike.
- Iโve known him for over a decade and he is a consummate professional whose expertise in sourcing business partners spans many sectors, we have worked mainly in the automotive and manufacturing industries in India. Having worked closely with Siddharth on multiple projects, I have consistently been impressed by his ability to navigate the complex terrain of international trade. He can find, link and nurture like minded individuals and businesses and see the project through to delivery of the agreed outcomes. His adept handling of trade regulations and his proactive communication bridged cultural and logistical gaps that typically challenge international collaborations, he makes it so very easy. Siddharth managed each phase of the partnership process with finesse and a deep understanding of our objectives. His contributions have been invaluable to our success, Siddharth not only brings top-tier skills to the table but also a genuine enthusiasm for fostering international relationships that drive business forward. I wholeheartedly endorse him for any role involving international trade and strategic business development.
