Ergo’s Approach
Ergo’s Approach
The first step in assessing a new market involves gathering information, validating assumptions, examining potential challenges and the competitive landscape, and evaluating whether a real opportunity exists before investing significant resources.
This is the phase where a company moves from planning to execution in order to introduce a product or service into a new market. It focuses on building a presence through various market entry route, acquiring initial customers, and setting the foundation for growth.
This stage follows successful market entry and involves scaling operations, deepening market presence, and committing significant resources to grow.
This stage begins once a company has secured a strong position in its initial market and is prepared to extend into new customer segments, geographic areas, or product lines. The primary goal is to increase reach, revenue, and overall market impact.
This stage entails navigating bureaucratic processes and complying with government procedures and regulatory requirements to effectively secure and carry out public sector projects.
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